It's just around the corner and closing in fast. Check out the Gartner Curve. AI advancement in the video creation world cannot get here fast enough, yet in the overall content creation hemisphere it’s got a long way to go. I was recently introduced to the open-source AI ChatGPT. When I put in “Online Marketing “ the content below was generated.
Disclaimer: I do not consider myself a writer. Actually writing a coherent article is extremely difficult and takes an incredible amount of my time each week. I keep with it in the hopes I’ll get better. 54 Articles and counting.
I have to say I wish ChatGPT had been around when I started my business many years ago. This AI-generated content on the definition of Online Marketing is clear, distinct, and complete. I am impressed. And Like the very first iPod that was laid in my hand, I see the significance and the disruptive quality of this new technology.
ChatGPT - Definition of Online Marketing
Online marketing, also known as digital marketing, is the use of the internet and digital technologies to promote and sell products or services. It involves a wide range of tactics and strategies, from social media marketing and email marketing to search engine optimization (SEO) and pay-per-click (PPC) advertising.
One of the key benefits of online marketing is its ability to reach a global audience. With the internet, you can reach customers all over the world with just a few clicks. This is particularly useful for small businesses or startups that may not have the resources to reach a large, offline audience.
Another advantage of online marketing is its ability to track and measure results. With tools like Google Analytics, you can see exactly how your marketing efforts are paying off in real time. This allows you to make data-driven decisions and optimize your campaigns for maximum ROI.
There are many different tactics you can use as part of your online marketing strategy, and the best approach will depend on your business goals and target audience. Some popular tactics include:
Content marketing: Creating and sharing valuable, relevant content to attract and retain a clearly defined audience.
Social media marketing: Using social media platforms to connect with your audience and promote your brand.
Email marketing: Sending targeted emails to your subscribers to nurture leads and drive sales.
SEO: Optimizing your website and content to rank higher in search engine results and attract organic traffic.
PPC advertising: Running paid advertising campaigns on search engines or social media platforms to drive targeted traffic to your website.
To be successful with online marketing, it's important to have a clear understanding of your target audience and what motivates them. You should also be willing to experiment and try new tactics to see what works best for your business. And don't forget to track and measure your results, so you can continually optimize and improve your marketing efforts.
Not bad huh? Clear and well-written. Better than I’ve ever been able to do.
So where does this leave us?
For us who excelled in math and not English, creating a basic definition or a research article is a game changer. But for marketing the database it draws from is not current and the content is dry, without edge or voice. I see it as a useful tool to create a base outline or collect research data but it will not replace me or the content creators I work with. The above definition will be rewritten before I use it. I did like how BWCI's services cover all the tactics in our monthly programs.
Our futures are safe. In Video creation AI has been here for quite some time. The ability to remove a background or object, advanced coloring, and the world of animation would be nonexistent if it wasn’t for AI technology. It's in everything but, if you know where to look you can easily spot the telltale signs of computer-generated content. I for one put on my filter when I enter the theater and choose not to analyze when watching a good movie. I want my reality to be suspended, I want to see the movie through eyes of wonder.
The one big thing about AI I see is that it draws from what has been and predicts the future. Which can be useful but some of the greatest leaps in humankind did not come from the past but from pure imagination and AI falls short here.
From Jules Vern to Star Track, Scifi creators are a good example of how far human minds can travel without AI assistance. Someone had to imagine space travel before landing on the moon was conceived.
Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com
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Trina Gold
Master Creator