Tahoe time
Now we are officially in summer do we really have to plan for fall? Yes, even though the seeds have been planted and the summer crop is...
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Big Water Ci.
- 5 days ago
- 3 min
Optimizing Your Content for the Rise of Voice Search: Three Essential Tips
With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, voice search has become an increasingly popular...
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Big Water Ci.
- May 18
- 3 min
It's All About Message
After 20 years in video production, I now know that it’s not the latest $6K camera that makes the video pop. That is only a tool. In...
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Big Water Ci.
- May 15
- 3 min
Unleashing The Dragon: The role of AI in marketing.
Welcome to the new world of AI in marketing, It’s a bit new and uncomfortable as I begin to step out of my comfort zone and incorporate...
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Big Water Ci.
- May 11
- 3 min
Screen Presence
Be aware of which screen your customers’ time is spent. Let’s face it in the world of marketing your business, it is no longer a question...
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Big Water Ci.
- May 4
- 3 min
Creating Content
For some businesses this task can be daunting, other’s it’s a walk in the park. It’s all about tapping into your superpowers here....
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Big Water Ci.
- May 1
- 3 min
Buyers Brain
The Science Behind the Purchase. The neuroscience behind how our purchases are made may surprise you. This is fascinating to a geek like...
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Big Water Ci.
- Apr 27
- 2 min
Post Mad Modern Advertising
As an ad creator, I welcome this new era. The advertising world was not my first choice of occupation. Being of the boomer era and the...
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Big Water Ci.
- Apr 24
- 3 min
Updates - 4 Tips To Get You There.
Not updating can be far more costly. Social Media Platforms are always changing, constantly reinventing themselves, and updating can feel...
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Big Water Ci.
- Apr 20
- 4 min
Marketing Expectations
I struggle monthly with the BWCI website even though I get a good amount of traffic, my numbers are solid, I am frugal when it comes to...
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Big Water Ci.
- Apr 20
- 4 min
Switch Tracks?
Virtual, reels, shorts, 3d, platforms. When is it time to embrace the new? The daily rumba I do with social media and online platforms is...
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Big Water Ci.
- Apr 17
- 4 min
Platform And Culture
GaryVee coined the phrase PAC for Platform And Culture and it can help you with your online marketing choices. Marketing 2023 I was on...
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Big Water Ci.
- Apr 13
- 4 min
The Journey To Your Door
Can your customers follow the path to your door seamlessly? Is your path without boulders and diversions? At BWCI we are experts at...
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Big Water Ci.
- Apr 6
- 3 min
Are You On The Right Platform?
Is what’s coming down the road worth the switch? Deciding what platform is right for your business can be tricky. Knowing what each one...
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Big Water Ci.
- Apr 3
- 3 min
Copywriters and Video
Let’s just shoot it and see what we come up with. Those words cut across the back of my neck like nails on a chalkboard. Yes, we see it...
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Big Water Ci.
- Apr 3
- 3 min
Data Wars - The Battle for control
Why TikTok is the Latest Contender. We really need to get a grasp on what is at stake here. Data is the fuel that powers our online world...
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Big Water Ci.
- Mar 30
- 4 min
Leveraging Your Content
Don’t let a good topic or idea be a one-hit wonder. Constantly changing or consistent relevant content? We are all tasked in our...
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Big Water Ci.
- Mar 27
- 3 min
Kickstart Your Marketing
A quick marketing primer to get you moving in the right direction. Here in Tahoe, we are just beginning our shoulder season. I think….....
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Big Water Ci.
- Mar 23
- 2 min
Sound Hearbles
What You Hear On Video Can greatly affect what you see and how it all comes together in video production. Mastering your video’s audio,...
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Big Water Ci.
- Mar 20
- 3 min
Evergreen Content
In the world of content creation, this is growing gold. Evergreen content is content that remains relevant and valuable over a long...
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