Posting Holiday Magic
Make your Tahoe Truckee Business Shine this holiday season. Heading into the Holidays it always feels a bit awkward to post during the...
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Big Water Ci.
- Nov 20
- 3 min
Personalization
The big hitters have been using this for quite a while now and the technology is trickling down to us small business owners. It’s time to...
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Big Water Ci.
- Nov 13
- 3 min
Trends to Transformation
Today I’m back on the philosophical path. I’ve caught up on the Fall technical changes to the platforms I work on, I collected the past...
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Big Water Ci.
- Nov 6
- 3 min
WHY
November is review month for my clients. We look back on the high season of summer’s numbers and take a good look at what we got right...
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Big Water Ci.
- Oct 30
- 3 min
Vertical Video
The digital landscape is ever-evolving, and with it, the way we consume content. One of the most notable shifts in recent years is the...
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Big Water Ci.
- Oct 23
- 3 min
IMPACT
Evolving Philanthropy: From Feel-Good to Real Good. I had the pleasure of attending the Envision Tahoe Venture Summit On Friday at the...
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Big Water Ci.
- Oct 16
- 3 min
Video Posting - WQuantity or Quantity
I spend my Sat. mornings listening and watching my usual marketing gurus. I start with Simon Sinek or TedX for my peace of mind and...
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Big Water Ci.
- Oct 9
- 4 min
Hustle to Harmony
The New Approach to Marketing This morning I was on one of my Facebook groups, “Women Entrepreneurs” and a young mom raising an autistic...
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Big Water Ci.
- Oct 2
- 4 min
AI Imagery & Beyond
This week I posted my first AI-generated imagery. I needed a post of a boat on Lake Tahoe with a full moon. I went in knowing it would be...
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Big Water Ci.
- Sep 25
- 3 min
Video Scripting Tips
Six easy steps to keep your converting into sales I haven’t done a tips and tricks article for a while. It’s time. As we head into Fall...
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Big Water Ci.
- Sep 18
- 3 min
The Waves of Change - 2023 Marketing Strategies
I was listening to Seth Godin’s analogy of business this morning. Decades past business was more like golf. The course was laid out in...
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Big Water Ci.
- Sep 11
- 3 min
Culture
If You Don’t Define Your Culture It Will Be Defined For You. It seems “culture “ is popping up everywhere. We used to hear it just when...
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Big Water Ci.
- Sep 4
- 3 min
Strategy vs Tactics
I was looking at an earlier article Strategy First that I wrote a few weeks back. Not sure if I clearly made the point so I felt a...
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Big Water Ci.
- Aug 28
- 2 min
Tahoe's "Soft" Season
As we begin the seasonal shift, it’s a good time to quickly tweak your online presence. The upcoming weeks are always a bit of a wash...
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Big Water Ci.
- Aug 21
- 2 min
The E-A-T Factor
With the GA4 update, Google has doubled down on its commitment to the E-A-T principle. Websites and content that exhibit expertise,...
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Big Water Ci.
- Aug 7
- 4 min
Time To Think About Your Fall Marketing Strategies
Did you feel it? Every year in early August there are a couple of days that feel like the first winds of Fall. Perhaps it’s the first...
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Big Water Ci.
- Aug 6
- 4 min
GA4. What just Happened?
GA4 - What Just Happened? Trina Gold Big Water Content Innovation - Get To The Surface! 90 articles July 31, 2023 The Evolution in Search...
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Big Water Ci.
- Jul 24
- 5 min
Content Stream Checklist
Tips and Strategies to Keep Your Content Stream on Message, in Brand, and Effective. Feeling a bit scattered when it comes time to post?...
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Big Water Ci.
- Jul 17
- 4 min
New Gen new Marketing Strategy
As the generation we market to changes so must our strategies, tactics, and mindsets. This has been surfacing for a while and it’s...
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Big Water Ci.
- Jul 10
- 4 min
Content For Success
Three key tactics for getting started on creating content for social media marketing So you’ve made the decision to enter the world of...
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