Your Business And Its Social Media Presence
Ever wonder what it’s all about? Posting, Engagement, News Feeds, Organic, Facebook, Instagram, Tictoc, LinkedIn. In business social...
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Big Water Ci.
- 6 days ago
- 2 min
An Example of a Complete Video Campaign
For the last few weeks, I have talked about short videos. So today, I’m putting my money where my mouth is and showing you my latest...
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Big Water Ci.
- Jan 19
- 2 min
The Power of Email for Online Marketing
Most people don’t realize that when building an audience for social your client email list is pure gold. When IOS 14 went into play in...
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Big Water Ci.
- Jan 16
- 3 min
Creating scripts for short videos.
You may think it’s easier to script a short video. Think again, because in 125 words or less in a min of video every word counts, every...
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Big Water Ci.
- Jan 12
- 3 min
Social Media Love it or Leave it
The lovers, the haters, and the meh in between. Navigating the bottom-feeding trolls to the shooting star rise of influencers and what...
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Big Water Ci.
- Jan 9
- 3 min
Short Video
Are hot these days and the key to success is quantity. The ultimate goal is quality and quantity but there is some leeway when you start....
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Big Water Ci.
- Jan 2
- 2 min
Refresh
After years of drought and a Pandemic, It’s looking Up for Tahoe. We just had a jammed packed Holiday break complete with record snowfall...
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Big Water Ci.
- Jan 2
- 3 min
The Value of Failure
Adopting a "fail fast" mentality is nerve-wracking and just plain scary. But one thing I have learned is. Tenacity is a good quality to...
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Big Water Ci.
- Dec 12, 2022
- 3 min
Follow The Attention
In the beginning, Big Water was just video production. What brought the business into online marketing and advertising was my clients...
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Big Water Ci.
- Dec 5, 2022
- 3 min
Exiting to Entering
More Change Is Coming Heavy sigh. It seems change is yet again rearing its tiresome head. You would think I would be cheering since...
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Big Water Ci.
- Nov 28, 2022
- 3 min
The Middle
It seems that politics is not the only thing missing The Middle. I was on a walk on the legacy trial the other day with my good friend, a...
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Big Water Ci.
- Oct 4, 2022
- 3 min
Jumping Into Video
Tips for your next video campaign Last week it was driving home the need for video shorts and this week I’ve added some quick tips for...
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Big Water Ci.
- May 9, 2022
- 4 min
The Journey To Your Door
Can your customers follow the path to your door seamlessly? Is your path without boulders and diversions? At BWCI we are experts at...
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Big Water Ci.
- Feb 11, 2022
- 3 min
The Dance of Brand vs. Direct Marketing
When building a marketing machine it’s a dance between the two. In marketing, it’s a common mistake to mix these two together. A good way...
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Big Water Ci.
- Jan 25, 2022
- 3 min
Landing to Launch in 2022
We are no longer drifting into a digital world, we’ve landed. Now What! At BWCI, every year’s end, we take a look back at our industry to...
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Big Water Ci.
- Sep 17, 2020
- 3 min
Rock The Ratio
Gif Gif - Graphic Interchange Format. I just started playing around with gifs. (Graphic Interchange Format) In short, gifs are videos you...
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Big Water Ci.
- Sep 11, 2020
- 3 min
The Type of Video Does Matter
Explaining in simple language what we do at BWCI has always been a challenge. Being on the cutting edge of technology means we need to...
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Big Water Ci.
- Sep 4, 2020
- 2 min
Organic vs. Paid
Organic vs. Paid - Social Media Advertising Are you posting like mad on facebook? Are you diving into paid ads? Here's a primer on why...
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Big Water Ci.
- Feb 6, 2020
- 3 min
5 Social Media Marketing Pitfalls to Avoid
Five Common mistakes made when posting on Social media and how to avoid them.
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Big Water Ci.
- May 4, 2019
- 3 min
Is Your Marketing Plan A Bit Abstract?
Are you in charge of content marketing for your business or for someone else’s? Are you already in but the platform keeps shifting and...
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