Pour House | bigwater

The Pour House Truckee

This delightful house of wine in Downtown Truckee California had one goal.

Get people in the door. The shop was on the back street downtown and we ran video ads to tempt people away from the big box stores and into the shop.

The ROI was over 6X during a 9-month span

The Pour House Video Ads Ran Locally in the Tahoe Truckee Region

REACH - 141,000 People

Watched Video - 45,000 views

878 - Clicked for directions

Got Wine? Got Wine? This was the first ad run in 2017. A little holiday reminder on where to get the wine for your holiday festivities. We ran it again in Nov. 2018 and 2019.	Planning For The Holidays We expanded the Got Wine? with Planning for the Holidays. A little reminder to remember the wine. Plus where else can you sit and taste wine while they box up your order?	Off Season November of 2018 a pre-holiday season touch. Brand awareness with a get directions call to action.
Little Shop of Pourers In October of 2018 we added "Little Shop of Pourers" a fun spin for the pre-holiday season. This was a big hit for just a week run. 4K people reached on Facebook.	Let it Snow A Holiday touch with the arrival of the winter season. Celebrate the beginning of the Winter Season.	BWCI Mom Box 16l9 The Mom Box, "Lunch Box Extraordinaire" We ran this as a touch point in January after the holidays. This was a big hit. Reached 39K people
ManBox 16l9 This followed the Mom box or "Lunch Box Extraordinaire". This was a huge hit and reminded people that The Pour House Truckee carries Beer, Wine, Cheese, and more.	Wine Pourn Summer of 2019 we began the Wine Pourn Series. Christa's sense of humor and her over 21 clientele allowed us to have fun. Each ad took you to a Facebook Experience that highlighted three wines. Every two weeks we would switch out the wines.	Pour House Wine Club Meet Christa and Dean. The Pour House Wine club is a big percentage of their business. Christa wanted a piece that spoke to their people. We ran this in the spring between Tahoe's peak seasons.

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The Pour House Truckee

Got Wine?

Got Wine? This was the first ad run in 2017. A little holiday reminder on where to get the wine for your holiday festivities. We ran it again in Nov. 2018 and 2019.

Planning For The Holidays

We expanded the Got Wine? with Planning for the Holidays. A little reminder to remember the wine. Plus where else can you sit and taste wine while they box up your order?

Off Season

November of 2018 a pre-holiday season touch. Brand awareness with a get directions call to action.

Little Shop of Pourers

In October of 2018 we added "Little Shop of Pourers" a fun spin for the pre-holiday season. This was a big hit for just a week run. 4K people reached on Facebook.

Let it Snow

A Holiday touch with the arrival of the winter season. Celebrate the beginning of the Winter Season.

BWCI Mom Box 16l9

The Mom Box, "Lunch Box Extraordinaire" We ran this as a touch point in January after the holidays. This was a big hit. Reached 39K people

ManBox 16l9

This followed the Mom box or "Lunch Box Extraordinaire". This was a huge hit and reminded people that The Pour House Truckee carries Beer, Wine, Cheese, and more.

Wine Pourn

Summer of 2019 we began the Wine Pourn Series. Christa's sense of humor and her over 21 clientele allowed us to have fun. Each ad took you to a Facebook Experience that highlighted three wines. Every two weeks we would switch out the wines.

Pour House Wine Club

Meet Christa and Dean. The Pour House Wine club is a big percentage of their business. Christa wanted a piece that spoke to their people. We ran this in the spring between Tahoe's peak seasons.

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