Mourelatos Lakeshore Resort
GM Alex Mourelatos came to us in September 2020.
Due to COVID, it was a scary time to be in the resort industry. With the second wave of lockdown upon us all, Alex was open to new ways to get the message across and keep his doors open.
We found the best marketing in uncertain times is to let people know what they CAN do. Within 30 days we booked his resort through October and into November. In mid-October,
I received a call "You (BWCI) just made us 30K, THANK YOU"
Now fast forward to 2022
New goals of building the MLRTahoe Organic social feeds
Increasing direct sales through Meta
bypassing the online travel
Mega Booking agents that take as much as a 15-30% cut.
2020 Holiday Booking Info
Letting people know what and how. Keeping them informed led the Mourelatos Lakeshore Resort to a successful Holiday season with a lot of very happy families.
We kept the resort filled through the winter.
Booking for the summer season through September was sold out by May 1st. In 2021 we continued with email, post, and video ads for a record year.
We began the 2022 summer season with a new ad campaign focusing on the MLR customer experience.
2022 Summer Campaign
We began the Summer season with this a Day at MLRTahoe video emailed out in May for direct booking. Then launched a Meta ad and Post Campaign
Reaching 94K of MLR's people by creating a custom audience.
3600 people clicked directly through to MLRtahoe.com bypassing third-party Booking Agents.
Meta Posting Campaign
These post are created and then scheduled out over Instagram and Facebook over 8 weeks.
Regularly scheduled posts for both Instagram and Facebook throughout the summer months.
Mid-season we wanted to increase the social following and we achieved this with a local contest.
Using social media to deliver the locations and hints for the MLRTahoe Hat Hunt.
To increase the organic following on both Facebook and Instagram we launched a local contest giveaway. With Posts and video clues to find the MLR hat hunt with prizes on local trails and waterways.