Is Your Marketing Plan A Bit Abstract?

Updated: Feb 5, 2020

Are you in charge of content marketing for your business or for someone else’s?

Are you already in but the platform keeps shifting and now you have no idea where to spring from?

I don’t know about you but I’ve been feeling it since last summer. A global shift in all the new’ishness of the online marketing world. We’ve been running frantically from door to door of each new tech platform and swinging the door open. Sometimes we’re just peeking in and other times we’re taking the full leap of faith. All with mixed results. For many of us it was a difficult, frustrating, and unsettling content marketing year. What worked before, like strong CTA’s, heavy branding, and pretty visuals produced flat results and what seemed trivial and simple hit it out of the park. I just could not put my finger on IT.

I asked myself every day “Why on earth do I want to do this for a living?” And my answer is always the same. I love the challenge and I’m a life long learner. So, I pulled up my big girl panties and got to work. The big questions this year were “How is all this going to shake out? And “What changed?”. So I dove in and began the search for answers. Recently two pieces of the puzzle have come to light.