5 Social Media Marketing Pitfalls to Avoid

Updated: Sep 8, 2020



#1 Paid vs. Organic - Do you know the difference?



Organic

It is the day-to-day news feed of your business page. The best way to shine is to talk to your current customers and show them how much you care.

Your happy clients will find you here. You’ve connected and they like what you do.

Let them know how much you appreciate them by NOT hard selling! Thank them for being a part of your tribe and show them you care. Offer special deals and useful information.

Those that don't know you are checking to see if you have a pulse it's a great way to show how much better their life will be when they become customers.


Paid

It is for people who do not know you yet. This is the paid advertising world. This is running ads on the platform that best suits the new people you want to reach.

You’ll need to touch them and an average of 8 times before they become potential customers.