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The First Dusting Matters
A little snow can trigger a lot of decisions.
Yeah — Ai Is Here
My first ChatGPT ad is live. Here’s why I jumped in early.
Say Something Different
Because everyone already knows what month it is.
Pick Your People
Different Season. Different People. Pick Yours
Summer Mullet
Summer up front. Winter down the back.
Whispers Of Winter
The smartest winter marketing starts before anyone is talking about winter.
The Visibility Puzzle
Visibility is the strategy. The channels are the pieces.
What Did Summer tell you?
Your customers are still showing up. They're just thinking harder about what they're willing to spend.
