CASE STUDY
Tahoma Market & Deli
Rebuilding a local habit
Local visibility helped reconnect Tahoma Market with its community while building a new habit around ordering lunch online.
Local visibility helped reconnect Tahoma Market with its community while building a new habit around ordering lunch online.
Tahoma Market & Deli needed to reconnect with the local community while changing an established lunch-hour habit. Customers knew the market, but online sandwich ordering needed to become part of how people thought about grabbing lunch.
Reestablish Tahoma Market as a familiar local destination while repeatedly showing customers that ordering ahead online was an easier option. The goal was not simply more awareness—it was to create a new behavior.
We used locally focused social content, video and targeted advertising to keep the market visible, promote its food and personality, and repeatedly reinforce online ordering as part of the lunch routine.
The campaign helped rebuild a local habit.
Tahoma Market strengthened its connection with the community while moving more customers toward ordering sandwiches online, helping extend the lunch rush beyond the physical counter.
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