Reach people already in the Tahoe area and turn local visibility into near-term ticket sales, complementing Google’s longer-term booking traffic.

A Local tourist boat already had strong long-term booking traffic through Google, but there was a gap: reaching people who were already in the Tahoe area and looking for something to do now.
Use targeted social advertising to reach locals and visitors already in-market, creating visibility during the decision window when people were choosing activities, making plans and buying tickets.
We created and managed targeted Meta campaigns using video and visual content built around the on the water experience, then tracked performance and adjusted the campaigns around demand and timing.
Ticket sales increased 74% in 60 days.
Social advertising helped to reach people already in the Tahoe area and convert more immediate ticket buyers, complementing its longer-term Google traffic.
In 2025, the business sold for an additional $1.6 million compared with its value when Big Water began working with the previous owner.
Let’s build the visibility your business needs to be remembered — and chosen.
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