CASE STUDY
Mourelatos Lakeshore Resort
Shoulder season filled in 30 days
Increase visibility and occupancy, fill vacancies during softer periods, and support more direct bookings instead of relying on third-party booking platforms.
Increase visibility and occupancy, fill vacancies during softer periods, and support more direct bookings instead of relying on third-party booking platforms.
Mourelatos Lakeshore Resort needed stronger visibility during slower periods and a better way to fill vacancies without relying as heavily on third-party booking platforms.
Build demand before rooms became distressed inventory. The campaigns focused on keeping the resort visible to travelers considering Lake Tahoe while emphasizing the experience, location and reasons to book directly.
We created and managed targeted social advertising supported by an ongoing library of video and photography. Campaigns shifted with seasonality, occupancy needs and booking windows, allowing marketing to focus on the dates and audiences that mattered most.
Shoulder-season vacancies were filled within 30 days.
The increased direct demand also supported the larger goal of reducing dependence on third-party booking platforms during stronger booking periods.
Let’s build the visibility your business needs to be remembered — and chosen.
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