CASE STUDY
Alfonso Insurance Agency
35% growth in the first year
Build awareness for a growing local insurance agency and reach younger families moving into the Truckee-Tahoe region.
Build awareness for a growing local insurance agency and reach younger families moving into the Truckee-Tahoe region.
Alfonso Insurance Agency was a growing local agency entering a crowded market. The challenge was visibility: getting the agency in front of more people across the Truckee–Tahoe region while also reaching younger families and business owners who were actively making insurance decisions.
The focus was consistent local visibility through targeted social advertising. Rather than waiting for people to search for insurance, the campaigns put Alfonso Insurance Agency in front of the right regional audience before the need became urgent.
The creative centered on Joey Alfonso as a younger, approachable local broker, supported by messaging around families, contractors, business insurance and responsive personal service.
We created and managed targeted Meta advertising campaigns, developed ongoing social content and video, tracked campaign performance, and used the results to continually refine the messaging and audiences.
The website and advertising worked together: social media created awareness and drove traffic, while the website gave prospects a place to learn more and take the next step.
35% growth in the first year.
Targeted advertising reached 114,255 people and generated 6,798 website clicks at an average cost of $0.41 per link click.
The campaign gave a growing local agency sustained regional visibility while helping establish Alfonso Insurance Agency with a younger generation of homeowners, families and business owners.
Let’s build the visibility your business needs to be remembered — and chosen.
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