The year 2024 just felt like one hurricane after the other in the marketing world.  From the adaptation of AI and the changes that it's made in our online world to US politics, and the uprise in conflicts worldwide. We are now heading into a new year of cautious growth. Granted, we are on the other side of a recession, but the recovery isn't exactly a boom, and it seems like it's gonna be a bit longer before we see another boom again. No matter the new administration coming in to play, with all its chaotic antics, inflation and interest rates will still dampen growth. Better strap in tight for the roller coaster ride. If anything the ride will be entertaining with plenty of headlines.

So what do all these predictors mean for local businesses?

For me, I’m gonna keep my head focused on what I know works and stabilize. Meaning, I’m going to review what has worked in the past and strength it, change what needs to change because of new tech, and pack in the value propositions.

It's a good time to adopt a steadfast, value heavy marketing plan.

Marketing & Messaging Strategies

1. Emphasize Value:some text
   • Center campaigns around affordability, durability, or utility.
   • Use testimonials and case studies to reinforce trust.

1. Transparent Communication:

• Be honest about pricing changes or market challenges.
• Build loyalty by showing how you prioritize customer interests.

1. Community Engagement:

• Leverage local events or partnerships to strengthen connections.
• Showcase community involvement and align with shared values.

Key Performance Indicators (KPIs) for 2025

1. Value and Benefits:some text
   • Focus on delivering measurable value to customers.
   • Highlight unique benefits of products/services in marketing efforts.

1. Customer Retention:

• Invest in loyalty programs and customer experience improvements.
• Emphasize trust and consistency in brand messaging.

1. Cost Management:

• Maintain profitability by controlling expenses without sacrificing quality.
• Explore sustainable or creative cost-cutting measures.

1. Operational Efficiency:

• Streamline workflows and optimize resource utilization.
• Focus on technology or automation to improve productivity.

Forward-Thinking Tactics

1. Focus on Core Strengths:some text
   • Concentrate efforts on products/services with proven demand.
   • Use data to refine offerings and improve customer targeting.

1. Strategic Investments:

• Prioritize investments in areas with long-term growth potential (e.g., technology, training).
• Consider selective expansion or diversification based on market research.

1. Adaptability:

• Stay flexible to respond to unexpected market changes.
• Develop contingency plans for supply chain disruptions or cost increases.

As we step into 2025, it’s time to reinforce our foundations and move forward with intention. While 2024 was a year of adapting to change, this year calls for a strategic focus on time and resources. The goal is clear: deliver value-packed offerings supported by purposeful, targeted marketing efforts.

Let’s also hope that Mother Nature graces us with a late January full of consistent snow refreshes—ideally on Mondays and Tuesdays, because, let’s face it, that’s just better for business. While epic snowfall years can be exciting, they can also present challenges. A steady, manageable season paired with strategic planning will set the stage for a strong finish to 2025.

If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com

Comment below or share.

Trina Gold

Master Creator

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