If your holiday marketing plan still lives in your head, it’s already behind.
The holiday season isn’t just busy for retail—it’s noisy for everyone. Tahoe businesses especially feel the shift: the pace picks up, the phones start ringing, and the opportunity window tightens fast.
As the traffic on 80 builds, so does the noise. Are you visible enough to rise above and get seen?
If your business depends on bookings, reservations, or end-of-year visibility, you don’t have the luxury of waiting for things to “settle down” before you promote. Because by the time you're busy, it's already too late to be visible.
Thanksgiving is just five days before the December 1st doldrums.
That’s why holiday marketing can’t be a mood—it has to be a map. A plan. A series of intentional moves you make before your calendar fills up.
Let’s talk about how to create that map—this week—while you still have time.
Most small businesses don’t fall short because they’re not talented, hardworking, or experienced. They fall short at the holidays because they don’t plan their marketing.
And getting your social content planned and scheduled out? It’s a no-brainer.
Here’s what I hear over and over again: “We’ll start promoting once things pick up.” “I’ll write that post later when I have more content.” “I’ve got a general idea—I’ll have time to post.”
That might work in September. But not in November.
Your message gets drowned out. You go quiet. Or you post something off-brand that doesn’t convert.
And worst of all? You knew what you wanted to say—but now you don’t have time to say it well.
Should’ve. Would’ve. Could’ve. The three ’ves.
Let’s fix that.
Here’s how to lay the groundwork this week, so you’re visible, clear, and ready to receive bookings while everyone else scrambles.
Start here. What are you actually promoting?
Think: gift cards, BOGOs, seasonal add-ons, local loyalty perks.
Make the offer clear—not vague. Put pricing, process, and how to book right up front.
You don’t need to post daily. You do need a strategy.
Choose two or three content themes and stick to them:
Where to post:
Put it on paper. Whiteboard, notebook, spreadsheet—whatever works. Just don’t keep it in your head. That’s where good plans go to die.
Don’t wait for a creative wave. This is production time.
Set aside two hours this week to:
Use natural light. Keep it real. You don’t need to be perfect—you just need to be present.
Future you will be too busy to write a caption or set up a camera. Help her out.
Marketing Isn’t About More—It’s About Purpose
This isn’t about doing more. It’s about doing it with purpose.
If you can only post once a week, great. Just make sure
You’re not chasing likes. You’re building visibility for people who are about to make a decision.
Marketing isn’t a mood. It’s a system.
You don’t need to be everywhere. But you do need to show up.
If you don’t create your content this week, you probably won’t next week. Or the week after. And by then, your audience has already made their holiday plans—with someone else.
Map it out. Schedule the post. Write the caption. Hit record.
Because when business picks up, your marketing should already be working.
Have a topic you want to hear more about? Comment or message me. Nothing sparks better content than a great question.
Let’s walk, hike, or grab coffee. I give information freely. I only ask to be paid when I do the work.
Comment or share if this landed for you.
Trina Gold Master Creator | Strategic Marketing for Tahoe Businesses #BigWaterCI #TahoeMarketing #HolidayStrategy #ShortFormVideo
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