Six easy steps to keep your converting into sales
I haven’t done a tips and tricks article for a while. It’s time. As we head into Fall with the full harvest moon rising at the end of the week it’s time to take the bounties of the summer harvest and build our marketing pantries up for the coming winter season.
No better way to stock the marketing shelves than with video. I love this quick video from Social Media Examiner Videos that Convert a five-step method to keep your videos on track and converting. My other favorite GoTo is Business Made Simple. The BMS University was one of the best under $300 investments I’ve ever made for my business. I even gifted a few clients the program so we could move forward with the strength of a foundation and a well-laid roadmap. This scriptwriting tool came from BMSU. https://app.onlinesalesscript.com/ It seems hokey at first but I still use it because it has a way of keeping my scripts clean and flowing. Having the sections separated like this I strive to write sections that stand on their own. I think of them as puzzle pieces that I can move from script to script. Again keeping the message clean and repetitive may sound boring but it is the holy grail in a strategic marketing campaign.
So what does a good script look like?
#1 Start with the problem
No fancy hellos or flashes if you can’t state clearly why someone should give you 5 seconds of their time you have lost. Make it searchable and memorable. This is your thumbnail as well.
#2 Position yourself as the solution to the problem
You are not the hero here, you are the guide. Your client is the hero of their business story. You’re just there to guide them to the solution of their problem.
#3 Give the customer a step-by-step plan
Think easy path to success. If you just are given the visual of the big mountain odds are you will take a picture of it, comment on it’s awesomeness, and move on to the first clearly marked doable path you find. By doable I mean 3 easy steps. I’m not kidding, if you don’t know your business well enough to make it stupidly simple it will be outed here. I watch a lot of videos to keep up with this ever-changing online world. I have no patience watching someone work out their business on my time.
#4 Paint the stakes - Negative
I personally struggle with this being a self-proclaimed optimist, but it must be done. People need to know the consequences of inaction or bad action. They need to know why the problem at hand needs to be addressed now.
#5 Paint the stakes positive
Now here is where I like to live. Be bold as well as true. Be the bright shining star to guide them to greatness. As one highly successful saleswoman once said to me. “You may be the best thing that has ever walked in the door for that business”. Prior to this new knowledge, I felt my cold calling was just plain rude and everyone hated me the moment I knocked. That one sentence changed my world.
#6 Call to Action
If you are not clear here the recipient will have to use their brain resources to figure out the next step, which is usually the most efficient course, do nothing.
Gather up all your bounty from our glorious summer, prepare it for the long months ahead, and build up some well-stocked shelves in your marketing pantry. The last thing you need is for winter to arrive and nothing to fuel your business. I for one like a bountiful table in November one that will keep me fueled and ready for my next Winter Wonderland adventure.
If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.
Nothing better than a good question to jump into.
Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. firstname.lastname@example.org
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