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Tahoe's "Soft" Season

As we begin the seasonal shift, it’s a good time to quickly tweak your online presence.

The upcoming weeks are always a bit of a wash here in Tahoe. The Summer high season is winding down, time for us locals to catch our breath and get in the last Tuesday Blues, Music in the Parks, or paddle a bit later in the morning. It’s that last inhale of warm weather to be cherished before we get on with our upcoming seasonal prep.

Here’s a quick easy check to see where your online presence stands. Is your website still ablaze with fireworks and echoes of hot beach days? How does your language resonate—still tailored for families? Or is try a shift in focus that might align with couples? And what about your social media posts? It’s too early for Fall messaging, too late for “Summer”, and with school starting anything added to the plate needs to be an easy, soft push, with a touch of value.

Yes, the winds of change are upon us, but let's be honest none of us are quite ready to bid adieu to the sun-soaked days of summer just yet nor start a holiday campaign (eww!). This is September in Tahoe, the "soft shoulder season," an in-between moment where the landscape is shifting, and so are the marketing tides. Here are some invaluable tips for an effortless update that will keep your business at the forefront of this tranquil transition:

  • Shift the Spotlight: With families wrapping up their summer adventures, it's time to pivot. Direct your focus towards couples seeking serene getaways or those who long for a quiet, late summer interlude. Tailoring your content to this audience can strike a chord that resonates deeply.

  • Celebrate Tranquility: Embrace the narrative of embracing the quieter side of late summer. Paint a picture of unhurried strolls along the lakeside, cozy evenings by the fire pit, and the serenity of enjoying nature's beauty without the summer crowds.

  • Farewell to FOMO: Address the Fear of Missing Out (FOMO) head-on. While summer's sunsets might be dwindling, your business can extend the invitation to seize these final days of warmth and outdoor splendor, creating an urgency that speaks to your audience.

  • Value for All: In these transitional times, value reigns supreme. If you can craft enticing discounts or offers, seize the moment. As our economy finds its rhythm in this unique season, demonstrating value becomes even more critical.

Here's the beauty of the shoulder season: it's a canvas of opportunity. An opportunity to refine your marketing approach, adapt to changing preferences, and establish an emotional connection that resonates with your audience.

If there is a topic you’d like to hear more about, comment below or direct message and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com

Comment below or share.

Trina Gold

Master Creator

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