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Spring Clean

Time to refresh your social media accounts.

In social media marketing the timing for spring cleaning is March 1st. All of the platforms have rolled out their 2024 updates in January and February. So now it’s your turn to jump down each rabbit hole and do a bit of cleaning.

After each end-of-year buying season, all the platforms take advantage of the lull and roll out their biggest updates for the year. Now is a good time for you to do the same. I don’t know how many times I get calls “Help! I can’t log in to ……!” Well, I experienced this in my own Instagram account this week. I know I have the right login credentials so I’m feeling this may be Meta’s way of upping security. With an election year in the making be prepared for many security updates. 2016 was a mile marker in the world of social media marketing, everything changed after the election, not only on Meta but on Twitter and YouTube as well. 

So here’s the checklist.


Are your device apps up to date? Start here. Both Meta and YouTube use your personal devices for verification. Start with your phone apps first. Instagram is a good example. Changing your password on a desktop is a road I no longer go down or take my clients down. By tying your accounts to your personal device Meta and YouTube can protect you, all of us, and themselves from bogus accounts. So go to the source for the big security changes.


Time to change the locks. Log into every account and change your password. Don’t forget to update your username as well. If it’s an email is it correct?  Reconnecting a Meta account after disconnecting an email or phone number is nearly impossible. 

If you use third-party software update it now. 

Review access. Did you have a social media manager leave? Change services? Have you gone through the exit process? 

Profiles and Information

New year, new you. Spruce up those descriptions, update your operating hours, and it could be time for a new cover photo.  Review your visual elements like profile pictures and cover photos to keep them fresh and aligned with your brand image.


How representative is your following and who you are following? This can be like cleaning the closet, you worked so hard to build up these numbers but in the end your algorithm is important to maintain. It may be time to clean up old contacts and accounts you follow. Are there some new ones to add? 

It’s common to use your business account as your general viewing account. Have the kids been on your business YouTube? Are your feeds filled with their content? It may be time for a family account and if you have young ones their own account is a good way to keep tabs on their viewing habits.  If your feed needs a refresh it’s time for a Unicorn and Rainbow session. Once a week on my personal and once a quarter on my business accounts I do an algorithm click session. I quickly scan and like all the people I like to see. I add some hearts and comments on the ones I want at the top of my feeds. Your algorithm is just that YOURS. If you find your feed filled with junk it’s time for you to take the reins and refresh your feed. Quick swipe away from the junk and like and comment on all the Rainbows and Unicorns. Once you get in the habit you will find just how much power you have in how your feed presents to you.


Completing a Spring Refresh on your accounts will save you countless hours down the road. The early summer ad season is quickly arriving on our doorstep. Wasting precious hours while posting time-sensitive marketing can be costly. It will also avoid the dreaded “I’m locked out!” When you just need to get the simplest of tasks done.

If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work.

Comment below or share.

Trina Gold 

Master Creator

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