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Speak Tahoe: Perfecting Your Message

Harness the Power of Place in Every Word

Last week I talked about Spring cleaning your Social Platform accounts so they can get prepped and ready for a new year of marketing your business. This week I’m turning my sights to messaging. Before you can begin a marketing campaign your message needs to be clear and clean and your offer distinct and frictionless. 


Let’s start with messaging.


1. Define What Makes Your Business Unique

  • Clearly articulate what sets your business apart from competitors in the Tahoe Truckee area. This could be your local expertise, sustainability practices, personalized services, or community involvement.

  • Highlight Local Charm: Emphasize any local heritage, traditions, or connections to the Tahoe Truckee community that can resonate with both residents and visitors.

2. Understand Your Target Audience

  • Define Your Ideal Customer, Your Avatar: Create a detailed profile of your target customers, including demographics, interests, and behaviors. Consider both the local residents and the tourist population. 

  • Tailor Your Message: Use insights about your target audience to tailor your marketing message, ensuring it speaks directly to their needs, desires, and the unique aspects of enjoying or living in Tahoe Truckee. Find their pain points and let them know you are the answer.  

3. Communicate Benefits, Not Just Features

  • Focus on Benefits: Instead of just listing the features of your products or services, explain how they benefit your customers. For instance, if you're a local café, highlight the experience of savoring your handcrafted coffee while taking in the breathtaking Tahoe scenery.

  • Solve Problems: Address specific challenges or desires your target audience may have and how your business offers the solution.

4. Create a Consistent Brand Voice

  • Establish a Brand Personality: Decide on a brand voice that reflects your business values and resonates with your target audience, whether it's friendly, professional, adventurous, or quirky.

  • Be Consistent Across All Channels: Ensure your marketing message is consistently conveyed across all platforms, from social media to in-store experiences, to build brand recognition and trust.

5. Incorporate Local Storytelling

  • Tell Your Story: Share the story behind your business, the local causes you support, or how your products/services are part of the Tahoe Truckee lifestyle.

  • Tell their story: Testimonials are powerful and worth the effort. Try a survey with a bonus to get people to rave about you. Social media works well in capturing testimonials with engaged clients. DM them and offer a discount for their kind words.

  • This is Tahoe Use Visuals and Local Influences: Leverage visuals that showcase the beauty of Tahoe Truckee, and consider collaborating with local influencers or community events to further embed your business in the local narrative.

By focusing on these five points, your Tahoe Truckee businesses can craft a marketing message that not only highlights their unique offerings but also deeply connects with their community and the visitors drawn to this beautiful region.

If there is a topic you’d like to hear more about, comment below or direct message, and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com

Comment below or share.

Trina Gold 

Master Creator

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