Gif - Graphic Interchange Format.
I just started playing around with gifs. (Graphic Interchange Format) In short, gifs are videos you can email! Consider them “video lite.” They are great for texts, and light touches too. If you're interested in trying your hand at making gifs, online generators for the DIY’ers are now available, try Giphy or EZGif. And the good news is most video editing systems can now export in .gif.
Big, bold and fun are the rules here.
Simple video, simple message.
No long sentences!!!
Use Power Words.
Images - Succession of events works well.