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From Stories to Strategies: Enhancing Marketing with Powerful Narratives

At BWCI, we've embraced storytelling not just as a technique, but as a transformative tool that personalizes and simplifies complex marketing strategies, connecting more deeply with our audience. Whether it's integrating personal journeys to create relatable content, using narratives to demystify intricate concepts, or enhancing our brand identity, storytelling has proven indispensable. 

It took me a while to learn how to bring story into BWCI’s marketing. In the beginning I was just preaching all the technical features I offered and was left wondering why I couldn’t connect. My first business was Tuck-N-Tack Upholstery back in the 80’s and it really did not need any explanation except “I make your furniture look new”. As I entered video production in early 2000 and the world of technology I struggled for years explaining what I did. Half the time I was so far on the cutting edge there were no words or phrases that truly described what I did. So frustrating. 

Today I’m exploring three critical angles: the power of personal connection, storytelling as a tool for clarification, and its strategic role in brand building. This topic today was inspired by my favorite GoTo, Mike Stelzner, Social Media Examiner’s podcast - LinkedIn Written Content Strategy: From Ideas to Stories and Beyond. Michaela, the guest weaves in and out of a single story to deliver several different results. Give it a listen.


Theme 1: The Power of Personal Connection Through Stories

Every week I use personal stories and experiences to address the abstract marketing concepts I navigate with my clients into relatable content. Most weeks my newsletter is a topic that I am dealing with in real time.  Sharing my own journey on my weekly newsletter has allowed me to dive deep into a single current marketing topic,  connecting deeper with my audience and making complex marketing strategies more accessible.

For example, today's topic was inspired because I am in the process of bringing two new brands to competitive markets and both will use the power of story to push them to the surface. And with all businesses, they are both unique and their brand marketing will need to match their individuality. 


Theme 2: Storytelling as a Tool for Simplifying Complex Ideas

Storytelling can be used to break down and explain intricate marketing strategies. Being in tech and always needing to be one step ahead leaves me with a knowledge gap between myself and my clients. Wowing them with complex jargon does NOT work. Yet a simple story can make all the difference. 

Last year Google did some major house cleaning. The back end of Google Analytics (their tracking mechanism) did not do a platform update, they launched an entirely new platform, Google Analytics 4(G4) on July 1st, 2023 and on July 1st. 2024 they will retire the old platform Google Universal. Haven’t you noticed how clunky Google has been lately? Pages not working? Integrations disappearing? Time to tighten your seat belts we are in for some extreme turbulence. Granted the jet will not fall from the sky, the plane can take it,  but we are flying right through some pretty powerful thunderheads. Not a time to sip on hot coffee, best to wait till we pass through to calmer skies. See how I combined recent news stories with a highly technical topic?


Theme 3: Enhancing Brand Identity with Strategic Storytelling

The strategic role of storytelling in building and reinforcing brand identity can differentiate you from your competition.  Keep in mind these three key points:

  • The role of consistency in storytelling and brand identity.

  • How to weave core brand messages into every story.

  • Analyzing the impact of storytelling on brand perception and customer engagement.

Each of these themes offers a unique angle on the importance of storytelling in marketing, providing you with a rich topic for discussion that can resonate with your clients and reflect your personal experiences and successes with your business.


If there is a topic you’d like to hear more about by all means comment below or direct message and I’ll do my best.

Nothing better than a good question to jump into.

Reach out for a talk over coffee or a hike I give information freely. I only ask to be paid when I do the work. tgold@bigwaterci.com

Comment below or share.

Trina Gold 

Master Creator

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